Identifying The Goal For Multi-Location Businesses
When you own a Multi-Location Business, manage Franchisees, or support Value Added Resellers (VARs) the goal is to improve the condition of each location and strengthen the primary brand. In order to accomplish this goal, you need three elements to come together:
- Proper Technology
- Smart People
- The Right Game Plan
Without these 3 components, your efforts will be disenfranchised, causing strain on the company and unique marketing challenges. However, when all three of these components work together in a cohesive system, the impact is outstanding.
Accomplishing this goal requires breaking the marketing system into it’s parts of SEO, Social Media, Paid Advertising (including PPC), Email Marketing, etc. and then optimizing each system separately while maintaining the objectives of the primary company. The technology has to be in place to facilitate a complex marketing system. People must be trained to implement smart location-specific strategies and avoid putting the entire system at risks. The plan must be executed with precision.